Opportunities

Problem

The constant struggle and frustration of coordinating social meetups due to conflicting schedules and a lack of effective coordination methods

Solution

Meetly is a mobile application designed to simplify scheduling for friends and groups through intuitive tools, calendar integration, and voting features

Core Value

Seamlessly integrates with existing calendars to reduce back-and-forth planning and foster more enjoyable, stress-free gatherings.

The Discovery
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Methodology

The methodology involved organizing and conducting 5 user interviews with potential users aged 25-35 across four states

Key Insight (The Driving Force)

Meetly presents a user-friendly platform for scheduling meetings, with many users finding it easy to manage and navigate.

Primary Pain Point

The exhausting back-and-forth communication, with users "texting for days" just to coordinate a simple meetup.

Ideation

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What do Users want? (I Like, I Wish, What If)

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The Before Synthesization phase involved collecting numerous raw, individual pieces of user feedback, capturing initial pain points and positive experiences. This data was then processed to create the After Synthesization stage, which resulted in consolidated, prioritized, and actionable concepts categorized by their potential impact and complexity

Before Synthesization

After Synthesization

Visibility

Users wanted to see friends availability

User control

Able to accept or decline invitations based on work schedule

Consistency

Privacy filters when sharing calendar

Key Activities

Testing

Conducted 2 recorded usability tests to validate design decisions and assess the effectiveness of core features (scheduling, adding friends, voting, calendar integration). Identified key areas for improvement in navigation, voting clarity, calendar filters, and deadline settings.

Top Iterations and Learnings

Meetly successfully addresses a core user need for simplified social coordination, with continuous improvements driven by user-centered design and iterative testing.

Enhanced Scheduling Flow

Adjusted the event deadline setting to occur before the event (based on user feedback) for more intuitive planning.

Direct Invite Creation

Added a calendar filter feature, allowing users to create invites directly from a specific date with a single tap.

Improved Voting Clarity

Implemented a confirmation notification for accepted votes, ensuring users are aware their input was received.

Opportunities